Near wins are used in all sorts of games. We believe they don’t want us to think at all. They don’t want us to think about why they do what they do. The industry wants to create an image of entertainment and big chances to win. How many times have you seen people leaving the slot machine in a movie, only to see how the next player getting the progressive jackpots? Coincidence? HARDLY! Someone has paid for that message, and it had made us fair “missing out,” so we keep playing. Make us think that the only reason we haven’t won yet is unluck.
Keep painting the picture in our head until it’s so real we start believing in it. It’s the primary purpose of all the commercials. Who isn’t dreaming about long holidays on a warm beach, a cold umbrella drink, and a flashy car? The intention is to create an image in our heads of what is possible, and more importantly, how nearly everyone around us is winning. A common way is to exploit our monotonous daily lives and our dreams of more.
